Search Engine Optimisation - SEO - Organic Listings

Search Engine Optimisation (SEO) is a way of marketing your website and company across major search engine like Google, Yahoo, MSN & Lycos on the World Wide Web (www), online or internet.

What is the point of having a website if no one ever find it?

Facts About Search Engines & SEO:

1.Did you know that online spending in the UK hit £4.5bn in May 2008, an increase of 1.6 per cent on April 2008, according to the latest IMRG Capgemini e-Retail Sales Index. This is an year on year 30% increase and averages £73 spend by every person in the UK.

2. 91% of searches don't click beyond the first page of search results. And 56% click on the first result.

3. Did you know that there are 1.7 billion searches performed in the UK alone each month.

What is Search Engine Optimisation or SEO?

Search Engine Optimisation, also know as SEO, is the process of developing, customising or retooling a website so that it achieves a sustained high ranking on Search Engine Results Pages, know as SERP, for important keywords or key phrases. Search Engine Optimisation or SEO uses a combination of techniques, tools, and technical know-how to get the best possible results.

Search Engine Submission, Link Popularity Building, Keyword Research Analysis, Search Engine Crawler Friendliness Analysis, Title & Meta Tags optimisation, Anchor Text optimisation and Search Engine Copywriting are just some of the methods utilised to improve a website’s Search Engine Placement. These Search Engine Optimisation methods leverage knowledge gained from a scientific understanding of the inner workings of search engines and a thorough analysis of trends in the constantly evolving field of Search Engine Optimisation.

Why Is SEO Important?

Search engine optimization is an important factor when having your website designed and really unless your webpage is being found within the first 2 pages of major search engines like Google or Yahoo your money has effectively been wasted.

Over 84% of the population now have internet access and find products and service online with one out of every five pounds in the UK now being spent online it is imperative that your website has a good search engine presence.

There are know over 3.5 billion companies online and we understand how hard it is for you to get your website to the high search engine rankings.

What Makes My Site More Search Engine Friendly?

There are a number of attributes to making your website more search engine friendly, some of which we have talk about in our FREE SEO Tips for Norwich Norfolk companies Blog. To achieve top search engine placement you will need the right choice of keyword or key phrases, well written and clean coding validated at W3c and relevant code, which is presented to your users and search engines in a clear and informative format.

Search Engines Changing Rules:

Every year we at APL see major search engines change they way they rank and list websites. It is important for major search engines like Google, Yahoo, MSN & Lycos to ‘clean up’ their listings from time to time to make sure that only relevant results are being displayed to the users.

What is Organic Search engine Optimisation (SEO) or Pay Per Click (PPC) ?

When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.

"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.

Orangic Search Engine Optimisation (SEO)

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of £50,000-100,000 a year!

Yet still, natural search engine optimisation usually gives you a much higher return on investment than pay per click. This is true for two main reasons:

1. Statistics show that most searchers click the natural search engine results versus the pay per click ads, so you'll get much more traffic for less.

2. One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your "Link Popularity" by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.

With that said, the biggest weakness of natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get those prized high rankings you so desire. It can literally take months or more to finally enjoy the benefits of your search engine optimisation campaign.

Pay Per Click Search Engine Marketing

The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "get going."

In short term online marketing strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your selected keywords and clicks, your campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimisation strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your online marketing budget.

In Conclusion

The golden rule in online marketing is that you should constantly strive for maximum results and ROI (return on investment) for your budget. In other words, if your marketing is making you a profit - even if it's a thin profit - it's worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.

The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over the long term.

Why Use APL Search Engine Optimisation Services?

A Pondlife Limited are search engine optimisation specialists enjoying 1st page search engine rankings for our clients based in Norwich, Norfolk, Suffolk, London and across the UK. Our experienced team of advanced SEO optimisers work with our clients to ensure the best possible search engine rankings.

APL has a tried and proven record in the field of SEO, using completely ethical search engine optimisation techniques we work closely with our clients to ensure we understand their business and results that they want to achieve.

The first thing we do is understand your product or service. The by using our advanced keyword analysis tools we optimise your website for the best possible search engine rankings. This process can take sometime and so we normally also recommend a short Pay Per Click or PPC campaign to work alongside your organic search engine optimisation.

How Much Does It Cost?

APL offer a very flexible SEO service and can work to most budgets. We do however have standard packages which suit most companies.

Our search engine optimisation services start from as little as £495 where we can prepare a report of recommendations for your site for you to implement through your existing website designer. For a full SEO maintenance contract please contact us for a bespoke quote.

You Are Based In Norwich, Norfolk. Do You Optimise Website From Other Parts Of The Country?

Yes we do. APL has clients from around the world in the UK, Europe, America & Asia using our search engine optimisation services so no matter your location APL have SEO packages to suit every requirement.

For more information about our search engine optimisation SEO services please contact a member of our SEO team here.