Media Relations

As you would expect from one of the nation’s fastest growing independent public relations agencies, we are pretty darn good at media relations. 

Not the slap-out-a-press-release and send-a-follow-up-email kind of hype, but strategic media relations that deliver on your objectives. 

Social media tools are an important component of all of our technology public relations programs. We’d be happy to tell you about our innovations.

Media Strategy

Our media relations programs start by understanding your unique objectives – to secure funding, build a brand, generate sales leads, go public or become strategically acquired, etc.

Only then can we define your strategy and goals, craft a compelling message, proactively target the most influential media (including the blogosphere, YouTube, Facebook, etc.), secure face-to-face executive meetings, and measure your results.

Bottom-Line Results

APL does what no other public relations agency dares to do: we measure our performance according to the impact that we have in driving your business forward. 

Our proprietary service allows us to measure the impact our media relations programs have on your company’s revenue. 

In the end, it is not inches of ink but ROI that determines your success.